A guest post by @JanetNorCal
I’ve been thinking a lot about James Carville and his motto when he was helping Bill Clinton get elected (and I know this dates me): “It’s the economy, stupid”. Ultimately an author’s books trump any and all social media. You may love the author on Twitter, but DNF her books. You may hate the views she shares on her blog, but love her books. The bottom line is: “are her books worth reading?”
Obviously this is the merest scratch of the surface and it’s just my opinion. Many an online friend feels very differently. Without further ado, my thoughts today!
Do:
a) Share your opinions and expertise and let us know a bit of what’s behind the curtain.
b) Talk about the life of an author. I’ve read authors say I’m agonizing over which computer to buy or I’m tracking down the perfect pair of shoes before a book signing.
c) Be equally friendly to everyone, as much as you’re able. Try to exude an air of approachability.
d) Join the conversation whether it’s reality TV or a new movie or whatever is trending (just keep spoilers in mind).
e) Share your life in pictures sometimes: a great sunset, your new pet, super muffins … and make your twitter background personal and give us a glimpse into your world.
f) Have fun with twitter: make me forget you’re marketing.
g) Social media is rough and ready and no one’s grading your spelling and/or grammar. If your words are too slick, mannered or Haiku*esque, they won’t sound authentic.
Don’t:
a) Don’t constantly retweet your author (or blogger) friend’s request to get to 1,000 or 2,500 or whatever followers. So sick of those!
b) Retweeting retweeting starts to feel like spam when it’s all book and author related, again, especially if it’s your friends. If I wanted to follow them on twitter, I would.
c) WIP. Once in a while fine, all the live-long day, nope.
d) Reconsider being really really snarky and potty-mouthed. Occasionally, fine, but a steady diet of that impresses me not.
e) Don’t rip other authors a new one – this is a very subjective comment because who am I to say what anyone should say about their fellows. I can only say that even the appearance of piling on can be rather off-putting
f) When authors wear a number of different hats and share their expertise I wonder if I’m hearing from the former principal or the best seller or the hog farmer – for me it can be heavy-handed.
g) Probably no need to mention this but just in case: do not reveal plot spoilers when you have access to ARCs
If the metaphor of twitter and Facebook as the communal water cooler is a valid one, then perhaps the difference is that everything online is public rather than ephemeral. Even if one deletes a regrettable post, there’s often a record after the fact. The words of Henry Ford, quite possibly apocryphal, keep running through my head: “Never complain, never explain”. If you comment on a review that is unfortunate, if you enter into a very volatile discussion, if you talk about personal matters, you run the risk of having your words misconstrued or getting involved in a morass of back and forth that can be ultimately very unpleasant. Ultimately, it’s all a crap shoot.
Thanks Jessica, for letting me have the floor. Which is now open.




