Is it time to stick a fang in a once beloved subgenre?
“No more vampires!” is the headline of a recent interview at GalleyCat with Lit Agent Caryn Wiseman who specializes in children’s and middle grade for The Andrea Brown Literary Agency. She says:
Funny middle-grade, horror, dystopian, steampunk, multicultural fiction. No more vampires, werewolves or zombies. I’d like to see a middle-grade or YA novel that explores a fresh, new paranormal category or a new twist on a dystopian world.
I was preparing for a Vampire Romance roundtable at last week’s Popular Culture Association conference, and it occurred to me that there hasn’t been much buzz lately about vampire romance in Romanceland.
Is this the end of the fang?
I decided the experts would know, so I asked them. And here’s what they said:
Paranormal Romance author Michele Hauf, while agreeing that “straight vampire romances” are a little harder to find lately, notes that:
Urban Fantasy has nudged into the genre and now you find publishers stamping ‘paranormal romance’ on an urban fantasy that may or may not feature a significant romance in the story. I don’t think it’s necessarily a bad thing. It’s vamp romance evolving and influencing other ‘genres’ within the paranormal.
As for straight vampire romances that feature either hero or heroine as vampire (and the other could be mortal or another creature) I took a browse through my Ultimate VampList, specifically the Romance list, to see what titles jumped out at me as from an author who is more well known and has had success with a vampire romance series. Popular authors and series include: Marta Acosta’s Casa Dracula novels, Amanda Ashley, Christine Feehan’s Dark Series, Kresley Cole’s Immortals After Dark, Sherrilyn Kenyon’s Dark Hunters, Michelle Rowen’s Immortality Bites, Lynsay Sands’ Argeneau Vampires, Kerrelyn Sparks’s Love At Stake series.
From a writer’s point of view, I have to say that most editors are still hungry for vampires in romance, as long as it’s not same old/same old. They are looking for a new twist, which may be why we’re seeing the vamp roms alter and morph into something bigger and more than just your simple boy bites girl story.
Michele was kind enough to share with me a graph she compiled of vampire romances published by year:

It would be really interesting to know how 2009 panned out in the end — was 2008 the beginning of a downward trend, or a blip? ParanormalRomance.org has a list with 56 titles for 2009, but I have no idea how it compares Michele Hauf’s list (do they count the same publishers? Do you count pubs like Ellora’s Cave? Should we count YA?).
Marta Acosta, author of the Casa Dracula series, concurs with Michele Hauf on the move to UF:
From what I’ve seen, there’s a strong move toward urban fantasy with multiple paranormal characters in conflict. I don’t know if readers burned out on vampire-only stories, or if writers wanted to move beyond the vampire-only stories. I do sometimes feel as if many writers are going overboard. You have books with every sort of paranormal creature thrown in the mix and sloppy worldbuilding.
But, I asked her, are there any newer successful vamp rom series? After making the point, using Charlaine Harris as an example, that series popularity is often a slow build, she name checks the following:
Jeaniene Frost’s Night Huntress series
Keri Arthur’s Riley Jenson Guardian series
Molly Harper’s comic Jane Jameson books
In terms of trends, Acosta notes that YA vampire books are big:
Vampire Academy books by Richelle Mead
Chicagoland Vampire books by Chloe Neill
Blue Bloods books by Melissa de La Cruz
Morganville Vampires by Rachel Caine
Darkest Powers books by Kelley Armstrong
Vampire Kisses books by Eileen Schreiber
And we also now have the “half-vampire book. Generally there’s a protagonist who’s half vamp and half were, which give inherent conflict” she adds.
Margaret L. Carter, horror, fantasy, and paranormal romance novelist, is also the author of Different Blood: The Vampire as Alien (2004) (Amber Quill Press — also on Amazon).
Carter is in agreement that the mixing of genres in vampire fiction will continue as a major trend, but she adds that:
Contrary to the dominant themes of earlier vampire romance, the vampire who hates his or her “cursed” existence has become relatively rare; more often than not, contemporary vampires seem to be well adjusted to their condition.
On the topic of series, she notes that
Contemporary series seem to satisfy readers’ and publishers’ demand for “more of the same, but different” by either featuring a different couple in each book but with the same background and ongoing cast of characters or following the development of one couple’s relationship through several books.
Carter listed a few of the new titles that have caught her eye, including the above mentioned Molly Harper, Jeaniene Frost, and Lynsay Sands, and also Michele Bardsley’s Broken Heart series (the suburban, domestic milieu is interestingly different, and her background for the books featurescomplex world-building) and Trisha Telep’s two volumes of The Mammoth Books of Vampire Romance (1 and 2) (2009).
Speaking of Michele Bardsley, the nationally bestselling author of paranormal romance (In September 2010, the seventh book in the Broken Heart series, Cross Your Heart, will be out in bookstores, and she just sold two more stories in the series) really likes:
Katie MacAlister’s Dark Ones series
Dakota Cassidy’s Accidentals series
Kerrelyn Sparks Love at Stake series
She adds:
The Young Adult genre is experiencing the most market growth thanks to Twilight. Two of my favorite YA series are Richelle Mead’s Vampire Academy books and Rachel Caine’s Morganville Vampires. With shows like True Blood, Supernatural, The Vampire Diaries … I think vampires and romance will be around for a long while.
Amanda, of LoveVampires.com, a popular website with dedicated to reviewing a range of urban fantasy, paranormal romances, horror novels, literary classics, and YA, says:
Certainly mainstream publishers are no longer publishing the types of vampire romances that I started out reading over 10 years ago. There seems to be a much greater divergence of paranormal types (shapeshifters, angels, dragons, fey, etc.) chosen to be the romantic leads and a heavier reliance on fantasy sub-plots in the story background to ratchet up the over-all story excitement level. Kresley Cole’s books would be a prime example of this and she gets the mix of romance and fantasy just right each time, making her IAD series books hugely readable and hugely popular. I think authors and publishers have seen the popularity of books like this and obviously want to produce more like them to satisfy the market.
Vicky London of VampireGenre.com, another popular website which reviews vampire novels from contemporary paranormal authors, agrees with the prevailing sentiment:
I do feel like the trend is very much moving towards fantasy and urban fantasy rather than traditional romance stories peopled by vampires. There are a few authors still continuing this type of writing such as Lynsay Sands and Amanda Ashley but I think they are quickly becoming the minority. The vampire books I’ve enjoyed reading in the past few years are as you say about a larger more complex world of supernatural creatures. Writers like Patricia Briggs, Kim Harrison and Charlaine Harris are excellent examples of the success of the trend.
Particia Altner, a former librarian, is the proprietor of Patricia’s Vampire Notes. She is the editor of Vampire Readings: An Annotated Bibliography (1998).
There are many excellent vampire romances being published. When browsing the shelves of the local B&N, it’s not unusual to get into a conversation with a customer or a bookseller about the paranormal romances in general, but inevitably the topic turns to “what’s a good vampire romance”. Maybe these conversations happen to me because it’s my focus, but, I do believe there is still a high interest.
I’ve been keeping track (as much as possible ) of new books coming out monthly that have a vampire theme, and many of them are romances or have strong romantic themes. Let’s face it: the allure of the dark, seductive kiss has been around for a long time. Hints of it can be found in Dracula. Even the powerful slayer Buffy had vampire lovers – Angel and Spike. That lucky girl!
In the newer world of paranormal romance the sexual situations are frequent and explicit. That’s the norm and has been for awhile. (LKH may have been one of the first to do this in print.) In 1998, when I published Vampire Readings, several titles were vampire romances, but the love scenes were mostly smooches with the hero admiring the heroine’s beautiful but mostly clothed body and her shapely ankles. Not anymore! I’m wondering if the rise of e-publishers like Ellora’s Cave, Samhain, etc. have helped stretch the boundaries.
LA Banks, bestselling author of the Vampire Huntress and Crimson Moon series, has a few things to say about the popularity of the subgenre. Banks, recipient of the 2008 Essence Storyteller of the Year award, has written over 35 novels and contributed to 12 novellas, writing under various pseudonyms, in diverse genres including romance, women’s fiction, crime/suspense thrillers, and paranormal.
This really explains my use of metaphor and the use of the genre to make deep parallels to the things troubling me in society. I believe that all fiction is metaphor–and if you look at the work of some of the “greats” in history (not that I am, just using them as a reference point
)… they used their platform to speak out against things facing society by making people feel. Take Dickens, Shakespeare, the list is very reputable and long, where social activism came in the form of fiction sometimes hidden in the most obscure of genres.
Right now I believe the fascination with vampires has everything to do with our nation’s perpetual youth consciousness — plastic surgery, supplements, Viagra (
), face creams, wrinkle banishers, gyms, et al. Americans want to stay young and live forever. Growing old is not a sign of evolution or reality or even a badge of honor any longer… it is looked upon as a weakness or a disease, not the normal course of events. It’s very interesting. Right behind youth is money and fame–put them together and you have the perfect storm for vampire novels
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When I asked specifically about the impact of Twilight, Shiloh Walker, best-selling author of fantasy and paranormal romance novels with Ellora’s Cave and Samhain, writes:
The vamp genre isn’t done… the fantastic thing about fiction is that it can be limitless. If the writer’s imagination is fertile, there’s no telling what she can do with a particular sub-genre.
Edward isn’t indicative of all vamp romance. He’s just one particular type of hero, and he’s not necessarily indicative of that many ‘vamp’ heroes-he thinks he’s the monster, but we can shift that to contemporary. In contemporary romance, he’d be the ‘bad boy’-the one guy that is ‘bad’ for the heroine. We can shift him to historical and he’s the ‘bastard’ son who will never amount to anything. But he’s certainly not indicative of all vamp romance. That’s saying all vampire romance is the same, and that’s not true. It would be like saying all literary fiction is the same, or all science fiction is the same. Every writer brings their own unique voice to the story-there are dozens of writers who try their hand at vamp romance, which means you’ve got dozens of different twists of vampire romance.
Writers can take this tale and reshape it, retell it a hundred times, and it always comes out different-why? Because every writer’s voice is different, every writer’s imagination is different. It isn’t necessarily the tale that’s all that different. It’s the individual writer’s spin on that tale, how we see things, how we view things, how we interpret things.
My particular opinion is that Edward isn’t the end unless every writer decides to start writing all vamps to mimic him.
Nor do I think vampire romance is done. Yes, the market is definitely seeing it’s fair share of them right now, but that is how trends work. It’s riding a high now, and in a few years, it will level off, but there will still be those readers who want the vamps-I’ll probably be one of them. I’ve been reading vamps sicen the 90s-then it was Linda Lael Miller and Maggie Shayne-way before Stephanie Meyer, Laurell K. Hamilton or JR Ward came onto the scene.
The trend will level. That doesn’t mean it will disappear. Vamp lovers will always be here, so there will likely always be a market. If there’s a market, there will be a need for stories. The trick is having a solid story-a solid world-not just jumping on the band wagon and having a ‘brotherhood’ or a ‘vampire hunter’ or what have you. If writers are writing just because it’s ‘hot’ or just because ‘everybody else is doing it’… eh, then they’ll move on to the next trend. Me? I’m always going to have something a little weird going on, whether it’s vampire, shapeshifter, psychic… that’s just how my mind works. But I’m realistic. I know in a few years, the trend will level. And a few years after that? It will swing back up to the top. That’s how trends work.
So, no, it doesn’t look like the end of the bloodline for our fanged friends, although they are going to have to get used to bumping shoulders with a host of nonhuman beings and finding themselves in a wide variety of perhaps unfamiliar genres.
PS. I have totally lost by mojo, after 10 posts, for talking about PCA, but if any readers want to know more about the vampire romance panel I was on with Heide Crawford of the Dept of Germanic Languages at Kansas University, chaired by Amanda Hobson of Ohio University, just ask in the comments, and I will be happy to share.
A HUGE thank you to everyone who shared their thoughts with me via email!