In which the dismissal of romance gets personal.

After the Popular Culture Association meeting in April, I approached editors for two series in popular culture and philosophy about doing an edited collection on romance and philosophy. We went back and forth, back and forth, as I responded to questions and concerns, and eventually neither panned out.

I want to emphasize that all my interactions were very positive and professional, and I believe everyone I dealt with acted in good faith. Maybe I do suck, or the idea sucks, and I am just too stupid to figure out why. It would not be a first. But it got me thinking about perceptions of romance and about these series’s gender biases in general.

These series on pop culture and philosophy are not written for other academics, and they are not peer reviewed. Rather, they offer a fun chance for philosophers to connect their love of some aspect of popular culture with their interests in philosophy. They are purchased mainly by pop culture fans. I have contributed an essay to one in the past, and had a lot of fun doing it. They sell really well compared to scholarly monographs.

When I first pitched a book such as “Romance and Philosophy”, I was told it was too broad. I argued that “the romance novel” is considered a single discrete cultural product (unfairly, I might add, but I was using what I had to work with) and that romance readers read voraciously, across the subgenres. A: No, too broad.

Ok, so how about a subgenre in romance, like paranormal romance? A: No, we already have a book on the undead, or we already have one on vamps, weres and mummies.

Hmm. Those seem pretty broad. But whatever.

Ok, so how about historical romance? We can call it “the bodice ripper and philosophy”. A: No. Our readers do not want “sprawling academic treatises”. We need something “iconic”.

Ok, iconic. Harlequin Romance? That’s as iconic as it gets in western culture.  A: No. (no reason given)

Hmmm. I see you have a book on Neil Gaiman coming out. How about Nora Roberts and Philosophy?  A: Probably not, but let’s see how the Gaiman volume does first.

Ok, now here’s what I don’t get.  Between these two series, they have volumes on the following:

Anime/manga

Hip/hop

Martial arts

Food (yes. Just “food”)

Supervillains

Superheroes

Yet, “romance novels” is too broad? Isn’t “food” kind of, uh, broad? Isn’t anime/manga kind of broad?

They also have volumes on …

Monk, Breaking Bad, and The Onion

Yet, all the variations I proposed were somehow less iconic than these? Had less appeal?

I pitched this to two series in pop culture designed for a nonprofessional audience, not to Oxford University Press. I recognize that romance is not considered high culture. But if romance is not high culture, and it’s not pop culture, then what the hell is it? Are we saying romance novels are somehow outside of culture altogether? Are they not a cultural product?

We can argue about how to define pop culture, but on any definition I can think of, romance novels are it.

Here are some definitions:

1. Pop culture is whatever is popular –er, romance is popular

2. Pop culture is whatever is left over after you subtract high culture –certainly there are few who would put romance novels in the latter category

3. Pop culture is mass commercial culture — romance is very commercial writing, see guidelines for Harlequin lines

4. Pop culture is culture which comes from the people — romance writers are always readers first. An MFA and academic post are not necessary prerequisites.

5. Pop culture is an area of negotiation between dominant imposed mass culture and oppositional subordinate cultures — this is exactly how a feminist reading of popular romance often goes

I think romance novels are pop culture no matter how you slice it.

You might notice something about the various texts in these series. Most of them are the kind of cultural products that attract fanboys. Star Wars, Star Trek, The Matrix gets TWO books, Battlestar Galactica, The Dark Tower, Transformers, Word of Warcraft. Catching a trend?

All the books on musical acts are of male artists — Bob Dylan, Rolling Stones, Led Zeppelin, Radiohead, Rush, Brice Springsteen, Johnny Cash. etc. Seeing a trend?

Sports? We have baseball, The Red Sox, basketball, and soccer.

As far as I can tell, for all of the dozens of books that feature pop culture products produced and consumed mostly by men, we have only two — Twilight and The Atkins Diet — that may be of special interest to women.

I found it amusing that a project on Gaiman was greenlit, but a project on Nora Roberts, whom I am guessing outsells him by a good deal, was not, for fear of low sales. (In fairness, I was told that I may come back and ask about the Roberts volume later.). I would think Roberts has so many more readers than Gaiman that she is a surer bet even if a much smaller percentage of her readers would buy the book.

But why even assume romance readers would not be interested in such a book?  Why assume poker players and Red Sox fans want to buy a book on philosophy but romance readers do not? Any guesses? I have a few, none flattering to romance readers or women.

I talked about this at some length with my husband, who donned a bulletproof vest, stood 20 paces away, and tried to defend the editors’ decisions.

He said maybe there wasn’t a sense of what philosophical topics you could cover in a romance volume. But no, I gave the editors long lists of the possibilities, and anyone who has read this blog for the past year knows that issues of free will, identity, political structure, love, emotions, gender relations, sexual ethics, etc. can just as easily be found in romance novels as in the Atkins diet, for Pete’s sakes.

He then suggested that maybe they want topics considered “cool”. I readily admit that Nora Roberts does not have the coolness factor to many people that Neil Gaiman does. Romance is not cool.

Ok, they want cool. But then what explains the fact that they have volumes on Seinfeld, wine, Jimmy Buffet (!!??), Facebook (which both my 75 year old aunt and 77 year old mother use more than I do), and bullshit?

In fact, that’s a good way to end.

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