With Laura Vivanco, of Teach Me Tonight.

Before launching in to Laura’s answers, I wanted to say something about Laura and about Teach Me Tonight, the only (as far as I know) group blog dedicated to academic study of popular romance.

As Laura points out below, Eric Selinger was actually the original motivating force behind TMT, and Laura shares TMT duties with several talented writers and academics. I asked Laura to fill out the RRR Q.E. because TMT was one of the first blogs I found when I discovered romance and because she was one of the very first to comment here. Laura has provided invaluable commentary and email support to me thoughout this venture. Whenever I say that comments make this blog, Laura is one of the first people who springs to mind.

I think it is very difficult to do what Laura, Eric, Sarah Frantz and the folks at TMT are doing.  Academia is inherently very conservative.  In the normal course of events, the grad student is taken under the wing of an established academic in her department, and writes a dissertation that makes a modest novel contribution to the field, often involving a heavy reliance on said thesis director’s published work and research paradigm.  The thesis director, and grad programs generally, are interested in placing their PhD students in an impossibly competitive market (we typically have 200 qualified –terminal degree holding –  applicants per position in my department, and I am not exactly at Harvard). So, for lots of reasons, PhD students tend not to be encouraged to pursue very radical research programs.

Then they get (if lucky) tenure track jobs, and while they are in what we call the probationary (pre-tenure) period, and up through the (usually 6th) tenure year, they are evaluated by senior colleagues, first in their home department, and then by tenured peer reviewers around the country (and world). Again, in this situation, what gets rewarded is working on a recognizable area and set of problems and publishing your results in peer reviewed journals with established reputations. It is difficult to get a paper published on a topic that people in your field do not recognize as worthy of study, and publish you must (for good reason). It is also difficult to explain to senior colleagues why a brand new journal in a newish format (digital) should count as much as the more traditional venues they know well. Tenure is up or out, and my friends who have been denied tenure have had decidedly poor prospects after their rejections. Why take the risk?

Who would study contemporary popular romance? Three possible, and overlapping groups (at least): literature scholars, cultural studies scholars, and feminist scholars. None of these groups has been, I would guess, a particularly welcoming field in which to conduct modern romance research, for a host of reasons, many of which I now think –thanks to TMT –  are unpersuasive in the extreme. Suffice to say that all of the derision heaped on popular romance by the Man or Woman On the Street is there, for all the reasons with which you, dear reader, are familiar (it is mass produced and consumed pop culture, it is for women and by women, it is often sexually explicit, etc.) but instead of just worrying about how to respond to an ignorant question on the subway, romance scholars may have to worry about losing their chances at getting a job or keeping it.

But the folks at TMT are helping to change all of that.

The work that they are doing is, in my mind, just as admirable, or even more so, than getting published in the top journals. They are damning the torpedoes, breaking new ground, changing minds, encouraging and supporting young scholars and grad students, cajoling old timers to switch gears (I mean, I heard a story that one scholar put aside her half finished paper on deactivating implanted cardiac devices at the end of life just so she could write a paper on Sookie Stackhouse! That’s crazy talk!), starting up a new journal and organization, forging key connections with the industry, and probably lots of other initiatives of which I am not even aware.

So, by way of introducing Laura’s answers, I wanted to say thank you to Laura, Eric, Sarah and the crew at TMT for what they are doing, what they have done, and the amazing things they have yet to do.

1. What motivated you to start your blog?

I didn’t start Teach Me Tonight: Eric Selinger did. You’d really have to ask him for his reasons. I joined in because it seemed to me that blogging would be a good way to (a) counter the idea that romance novels are escapist fluff which can never be taken seriously and (b) show that not all academics are hostile to the romance genre.

2. Are those still the reasons you blog?

Yes, but in addition I discovered that blogging can be a very helpful way to work through ideas and to get input from the blog’s readers, who are very knowledgeable about the genre. Some of the posts are news items and calls for papers, but when I write an essay-type post it can feel like presenting a paper to a seminar group, and then awaiting the responses of the audience. It can be a very productive, interactive process.

3. How has TMT changed since you began writing for it?

It’s a group blog, and I can’t speak for the others, but I think we have more items about academic conferences, calls for papers etc. That’s an indication of the increasing academic interest in the genre. The forthcoming launch of the Journal of Popular Romance Studies will no doubt affect the blog too. In the words of Sarah Frantz,

The journal, as currently envisioned, will be an online, blind
peer-reviewed, open access journal, available to anyone to read
[...]. It will evaluate, analyze, and otherwise discuss all
forms of popular romance, not just romance novels. This could be
popular romance in music, film, soap operas, celebrity life,
art, or commercials/advertising–popular romance writ large. The
journal will consist of academic articles, reviews of academic
books on popular romance, as well as academic reviews of popular
romance. I would like to be able to have comments after each
article, so there can be conversations about the ideas in the
articles as they’re posted.

4. If you had to describe your blog to someone with an incredibly short attention span, how would you do it? (One word or fewer, please).

“Boring.” I find it fascinating, of course, but it’s not really a blog that I can imagine would be interesting to someone with “an incredibly short attention span,” although we do try to include pictures and YouTube clips in many of our posts.

5. If you could only read one romance blog (other than your own, chica  — I am one step ahead of your ego!) for a week on a desert island which would it be?

[I'll start this answer for you: "This is so hard. There are so many great blogs. Blah Blah Blah." Now SPILL.]

Racy Romance Reviews, of course! And I’m not saying that to flatter you, Jessica. I enjoy the way you analyse so many of the books you review.

[See! I told you she was smart.]

6. Do you sometimes feel like blogging has taken over your life? And if not, what is the matter with you and why aren’t you more committed?

The point when I felt blogging had taken over my life was also the point when I realised that my posts were getting so long that perhaps it would be better to expand some of them into full-length academic essays. I hope to be involved with the Journal of Popular Romance Studies in one way or another, and because it will be open access and will be allowing comments after each article, I think it could in some ways be considered a rather more formal, more rigorously academic, version of the Teach MeTonight blog.

7. What are your long term goals for TMT?

It’s a group blog, and as far as I know, we don’t have any official or unofficial long-term goals.

8. What unique contribution to Romanceland does your blog make (can be a negative contribution if you’re feeling self-esteem challenged today)?

As far as I know, Teach Me Tonight is unique in being the oldest academic blog about the genre.

9. What’s one thing another blogger or bloggers do that you admire?

Different blogs and bloggers have different focuses and strengths. Some have a really high output and/or create a particular community atmosphere and/or have rigorous analysis of particular issues. It would be difficult to pick out just one thing to admire.

10. Name a blog you enjoy that deserves way more readers:

Since I don’t know how many readers any blog has, that’s a bit difficult to answer. In addition, I wouldn’t judge a blog’s success by the number of its readers. Some blogs may appeal to fewer people, but still be very enjoyable for those readers. I don’t write reviews, in part because I’m aware that people’s tastes differ, and something I love may not please others, so I’m equally hesitant to recommend just one blog or suggest it ought to appeal to large numbers of other readers.

11. How hot is your blog’s look? Choose your scale:

Vegetarian Rating scale: Scorching, Smoking, Glowing, Tingling, hot coffee, cup of tea (caffeinated), cup of tea (herbal), milk (tepid),  O’Doul’s, ice water.

Carnivore Rating Scale: Christian Bale, Hugh Jackman, Denzel Washington, Nathan Fillion, Simon Baker, Zac Efron, Jonas Bros (all three), Jonas Bros (any one), Paul Giametti

Omnivore Rating scale: Christian Bale, Halle Berry, Hellboy, Charlize Theron, Doctor Manhattan, Daniel Radcliffe, Lady GaGa, Alf, iCarly, E.T.

Since I don’t want to objectify any actors, I’ll choose the vegetarian scale. TMT’s look is probably like a warm cup of milk. We did discuss ways to make it more exciting, but using the Blogger template was easier.

12. Kindly enter the Blog Stat Slut Box (you can’t see it, but you now have a truth telling digital lasso around your computer and cannot
lie) (although there is a loophole for exaggeration, hyperbole, and false modesty)

a. Number of times a day you check your stats (readers, multiply by 3 to get a more accurate number):

I used to check them very, very frequently but then I got started on some other work and recently I’ve been checking them only on days when someone’s put up a post.

b. Give it up. How many subscribers do you have? Hits per day?

I think at one point we were hovering around 150 hits per day, but it’s always fluctuated depending on how frequently we put up posts and whether or not one of the big blogs had linked to us, and presumably it’s also affected by how many people are reading the posts via a feed. I’m not sure how to check how many subscribers we have.

c. Are you happy with those numbers? And if so, why don’t you have any ambition?

Sarah and Eric tend to be the TMT bloggers with big ambitions. Sarah’s the driving force behind the creation of the International Association for the Study of Popular Romance and will be its first President, and Eric was the one who set up TMT and will be the Executive Editor of the JPRS.

13. What’s one piece of advice you could offer to anyone thinking about buying a piece of real estate in Romanceland?

They need to think about who their audience will be, and what they’d do and feel if the audience turned out not to be as big/small/respectful/responsive as the blogger would wish. It’s also worth thinking about how blogging fits in with life offline (blogging can be time-consuming), what colleagues, family members etc might feel about what’s written on the blog, and how likely they are to discover it.

Thank you , Laura!!

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